Journal of Business and Management Sciences. 2013, 1(5), 112-118
DOI: 10.12691/JBMS-1-5-5
Original Research

Factors Affecting Consumers’ Perceptions about Organic Food and Their Prevalence in Bangladeshi Organic Preference

A.Z.A Mukul1, Sharmin Afrin2 and Mohammad Masudul Hassan3,

1Department of Management & Finance, (SAU) Dhaka, Bangladesh

2Department of Agribusiness & Marketing, (SAU) Dhaka, Bangladesh

3Faculty of Agribusiness Management, (SAU) Dhaka, Bangladesh

Pub. Date: November 10, 2013

Cite this paper

A.Z.A Mukul, Sharmin Afrin and Mohammad Masudul Hassan. Factors Affecting Consumers’ Perceptions about Organic Food and Their Prevalence in Bangladeshi Organic Preference. Journal of Business and Management Sciences. 2013; 1(5):112-118. doi: 10.12691/JBMS-1-5-5


Globalization, mounting incomes, fluctuating virtual prices, urbanization and migration are conducting consumption behavior to sky-scraping value agricultural products in many developed and developing countries. These genes entail changes both in food technology and food distribution systems. There is an escalating consumers’ apprehension for food safety and quality and, at the same time, there has been a momentous market augmentation in differentiated or high value products consumption, admitting organic products. Fresh fruits and vegetables are of vital importance to the organic sector as they are the entrance point for many customers and account for one-third of sales. In relation to organic food, there is a divergence between consumers’ perception of its superior health features and scientific evidence. The objective of this paper is to analyze consumers’ perceptions about the risk and quality ascribes of organic food consumption. Questionnaires were used to collect data from 100 respondents by using random Sampling method. The foremost determinations of this study show that Consumers’ perceptions on quality sureness of organic food consumption is influenced by Five factors namely Food safety, Price, Environmental friendly, Nutrition and sensory attributes. Food consumption patterns are shifting as a result of health and environmental issues. Interest in organically produced food is escalating end-to-end the world.


Food safety, organic, perceptions, demographics, environment friendly


Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit