Equipment Management Strategy and Industrial Performance in China - Huawei as an Example

Zhang Yang^1,

¹Ningxia University, School of International Education, Yin Chuan, China

Cite this paper

Zhang Yang. Equipment Management Strategy and Industrial Performance in China - Huawei as an Example. Journal of Business and Management Sciences. 2022; 10(2):93-104. doi: 10.12691/JBMS-10-2-5

Abstract

In recent years, although Huawei is a leading company that still faces numerous challenges in its operation level. This paper takes Huawei as the research object and conducts in-depth analysis and exploration of Huawei's management strategy, mainly focusing on marketing, technology innovation and human resources. Firstly, through analysis of internal and external environment faced by Huawei, it shows some problems such as marketing channel construction, technology blockade and staff management in the process of operation. Secondly, through analysis of the current marketing status of Huawei and marketing strategies of other brands in the same industry, it found that channel construction in third and fourth tier cities is not perfect, and puts forward corresponding optimization suggestions like finding clear target market, target positioning, learning other brand marketing strategies, etc. Thirdly, through the study of its technological innovation strategy, it found the shortage of core chip supply and put forward improvements, such as giving full play to entrepreneurship to stimulate creativity of employees and continuing to expand research and development investment. Fourthly, through analysis of Huawei's corporate culture and industry environment, it found that higher staff turnover, and give suggestions like perfecting the incentive mechanism and adhering to a people-centered approach, etc.

Keywords

Huawei, strategic management, business strategy, marketing strategy, technological innovation strategy, human resource strategy

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References

[1]	Qian Chunmei. Research on International Competitiveness of China's Communication Equipment Manufacturing Industry [D]. Donghua University, 2018.
[2]	Wang Wenlin. Research on Huawei intelligent terminal marketing strategy in the context of mobile Internet [D]. Beijing University of Posts and Telecommunications, 2018.
[3]	Jin Ting. A Comparative study on domestic and foreign smartphone marketing strategies [J]. Modern Marketing (next ten-day), 2018(10): 90.
[4]	Zhang Yongkai. An analysis of the evolution of enterprise technology innovation mode: A case study of Apple, Samsung and Huawei [J]. Journal of guangdong university of finance and economics, 2018, 33 (02): 54-61+111.
[5]	Han Siwei. Analysis of enterprise core Competitiveness -- Taking Huawei as an example [J]. Guangxi Quality Supervision Review, 2021, (04): 128-129+127.
[6]	He Guanghui. Research on The Technology Innovation Strategy of Huawei [D]. Southeast University, 2018.
[7]	Xie Qian. Research on independent innovation Strategy of Huawei Technologies Co., LTD. [D]. Beijing University of Chemical Technology, 2020.
[8]	He Hao, Chen Yating. The influence of corporate culture on enterprise human resource Management and its application -- Taking Huawei as an example [J]. Chinese and Foreign Entrepreneurs, 2019, (14):135.
[9]	Wang Meiru. The application and enlightenment of “people-oriented” talent management concept in Huawei [J]. Enterprise Reform and Management, 2018, (16): 54+70.
[10]	Cui Yue, Liu Tifeng. Analysis of Huawei smart phone integrated marketing communication strategy in mobile Internet environment [J]. News research guide, 2019, 10(12): 66+68.
[11]	Tan Cong. Research on the Marketing Strategy of Smart phone of H Company [D]. Central China Normal University, 2016.
[12]	Yang Yinghang. Research on the Marketing Strategy of Huawei Smart Phone [D]. Jilin University. 2020.
[13]	Wang Yongchang. The Enlightenment of Huawei [J] Zhejiang Economy, 2019 (12): 8-13.
[14]	Su Jin. Research on independent innovation strategy of high-tech enterprises -- a case study of Huawei Enterprise [J]. Economist, 2019, (11): 228-229.
[15]	Zhou Enyi, He Fan. Analysis on the incentive effect of Huawei corporate culture [J]. Business and Management: 1-10.
[16]	Tuo Xuejiao. Discussion on strategic Human Resource Management Based on Resource-based Theory [J]. Science and technology information, 2019, 17(26): 72-73.
[17]	Kun Wang, Yinhua Zhang. The inspiration of employee incentive mechanism in human resource management -- Taking Huawei as an example [J]. Journal of Scientific Theory, 2019, (06): 81-82.