The Impact of Applying Supply Chain Practices to Develop Crisis Responsiveness (Applied Study on Pharmaceutical Companies)

Walaa Zakaria Abd El hady^1, and Amal Mustafa Asfour²

¹Arab Academy for Science, Technology and Maritime Transport, Graduate School of Business (AASTMT), Cairo, Egypt

²Associate Professor of Business Administration, Former director of Arab Academy for Science Technology & Maritime Transport Port Said branch

Cite this paper

Walaa Zakaria Abd El hady and Amal Mustafa Asfour. The Impact of Applying Supply Chain Practices to Develop Crisis Responsiveness (Applied Study on Pharmaceutical Companies). Journal of Business and Management Sciences. 2023; 11(6):317-342. doi: 10.12691/JBMS-11-6-3

Abstract

Purpose: Through global Supply Chain Management SCM, performance is attained, and suppliers and clients are key contributors. Thus, one of the key problems facing firms is their ability to create extensive networks of suppliers and customers, and then to structure and manage those networks. These abilities support businesses in gaining agility and flexibility, keeping them competitive and enabling them to incorporate innovations in their supply chain operations with all of their partners. Therefore, the importance of the science and art of Supply Chain Management SCM is the most important issue nowadays. Due to the pharmaceutical industry's prominence in the Egyptian economy, businesses have begun to investigate how supply chain management strategies enhance organizational responsiveness, particularly during times of crisis. These ideas include :( 1) Supply chain management procedures, which cover supplier collaboration, customer relationships, and information sharing; (2) Crisis responsiveness of the organization, which covers operational system responsiveness, logistic process responsiveness, and supplier network responsiveness; (3) A company's competitive advantage (long term success). Aim and objectives: Examine the impact of supply chain management strategies, including cooperative relationships with strategic suppliers, information exchange, and supply chain responsiveness. This study also explores the relationship between supply chain responsiveness and the firm's operational system, logistical process, supplier network, and competitive advantage. Research methodology: the paper adopts the positivism philosophy and follows a deductive approach. Using a qualitative design with survey strategy targeting, the Sample size of 382 from 20 companies from all sector divisions operating in Egypt. Main results: The study found that dimensions of Supply Chain Practices directly impact both Crisis Responsiveness. Recommendations: Businesses try to qualify employees to prepare them for growth and change. Businesses must define flexible, realistic, and achievable objectives that are structured, controlled, and prioritized within the industry in accordance with their importance. Limitations and Future Work researchers should consider that participants with low levels of English literacy would not be able to reply to the survey. Future research should include bilingual questionnaires to boost participation. The study focused on supply chain practices (as an independent variable). Therefore, it is suggested to study the factors affecting organizational crisis responsiveness.

Keywords

supply chain management, supply chain practices, strategic supplier partnership, customer relationship management, communication, information sharing, logistic process responsiveness, crisis responsiveness, operation system responsiveness, organization long term success, flexibility, agility, competitive advantage

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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