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Journal of Business and Management Sciences. 2015, 3(1), 53-57
DOI: 10.12691/JBMS-3-1-7
Research Article

A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis

Monalisha Pattnaik1, , Abhipsa Ray2, Biswa Bhusan Mall3, Rosemary Kujur3, Silpa Jena3 and Somu Jena3

1Department of Business Administration, Utkal University, Bhubaneswar, India-751004

2IMBA, Dept. of Business Administration Utkal University, India-751004

3IMBA, Department of Business Administration Utkal University, India-751004

Pub. Date: May 20, 2015

Cite this paper

Monalisha Pattnaik, Abhipsa Ray, Biswa Bhusan Mall, Rosemary Kujur, Silpa Jena and Somu Jena. A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis. Journal of Business and Management Sciences. 2015; 3(1):53-57. doi: 10.12691/JBMS-3-1-7

Abstract

The paper focuses on the perceived service quality of Idea Cellular which is a leading GSM mobile services operator in India. This study investigates the effect of marketing strategies espoused by Idea Cellular and its upshot on the consumers. It also attempts to study the expectations of the customers and the marketing strategies that have been taken by the organization to discharge them. A study of perception of distributors has also been made to understand insights and identify factors of customer satisfaction that the organization is focusing on. The study highlights the factors that contribute to the hedonistic escalation in this dynamic competitive world.

Keywords

brand preference, distributors, customer satisfaction, marketing strategies, service quality

Copyright

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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