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Journal of Business and Management Sciences. 2015, 3(3), 96-100
DOI: 10.12691/JBMS-3-3-3
Original Research

On an Advertisement of the Koton Company -The Misleading Children

Fulya Acikgoz1,

1Bilkent University, Faculty of Business Administration, Bilkent Ankara, Turkey

Pub. Date: July 03, 2015

Cite this paper

Fulya Acikgoz. On an Advertisement of the Koton Company -The Misleading Children. Journal of Business and Management Sciences. 2015; 3(3):96-100. doi: 10.12691/JBMS-3-3-3

Abstract

This article examines whether some advertisements may abuse children to make more money and reach broad target or not. This type of topic always is attractive in terms of media and psychologists and hence we just analyze one example advertisement, which is “Koton”, and by doing so, we see that it applies wrong strategies because of misleading children. With the help of this advertisement, we conclude that there is a huge relationship between advertisers and audiences in terms of marketing communications.

Keywords

advertisement; marketing strategy, marketing communication

Copyright

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References

[1]  https://www.youtube.com/watch?v=wzgzGJE9bf0.
 
[2]  De Pelsmacker, Patrick, Maggie Geuens, and Joeri Van den Bergh. Marketing communications: a European perspective. Pearson education, 2007.
 
[3]  Calvert, Sandra L. "Children as consumers: Advertising and marketing." The future of children 18.1 (2008): 205-234.
 
[4]  Moore, Elizabeth S. "Children and the changing world of advertising." Journal of business Ethics 52.2 (2004): 161-167.