What Factors Effects on a Touristic Destination?

Parisa Saadat¹, Sanaz Safari¹, Omid Ramezani¹ and Richard Solivan^1,

¹College of Tourism, BHU, India

Cite this paper

Parisa Saadat, Sanaz Safari, Omid Ramezani and Richard Solivan. What Factors Effects on a Touristic Destination?. Journal of Business and Management Sciences. 2016; 4(3):68-75. doi: 10.12691/JBMS-4-3-3

Abstract

This study want to identify the aspects of Iran’s image as a tourism destination. The authors used an on-line questionnaire and shared it in different social networks, received users opinions about Iran. The responses were analyzed with Nvivo software and the image of Iran as a tourist destination was identified in terms of 8 dimensions: Rules and regulations, Infrastructures, Perceived Risks, Natural environment, Culture and history, Country's general atmosphere, Value for money and Uniqueness of the destination.

Keywords

destination image, qualitative technique, content analysis, tourism, Iran’s image

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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