The Value of Consumer Goods Brands in Industrial Markets

Marwa Elgebali^1,

¹Department to Business, Economics and Political Science, British University in Egypt, Cairo, Egypt

Cite this paper

Marwa Elgebali. The Value of Consumer Goods Brands in Industrial Markets. Journal of Business and Management Sciences. 2017; 5(2):57-61. doi: 10.12691/JBMS-5-2-4

Abstract

Little facts are known about the value of consumer goods brands in the industrial market. Theories have tried explaining the value associated with the of consumer brand equity. The research paper is aimed at exploring whether the consumer goods brands have more equity that the exclusively professional brands. The experiment is tested among 211 sample respondents in the industrial market in Egypt. The study will evaluate the diverse consumers’ opinion on the topic of research. The report also provides the methodology of the data collection and the analysis. An evaluation will be given to show the reliability of the method chosen for data collection. A brief literature review will be associated with the research to give the guideline and boundaries of the research. The results for the synthesized data will be carefully stated into detailed perspective. This will allow readers to comprehend effectively the content of the research. Lastly, a conclusion will be given on the same to show the overall stand of the research findings and how they are of importance to learners.

Keywords

B2B marketing, branding, equity, value

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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