What about Acceptability of Mobile Money in Sub-Saharan Africa? The Case of Cameroon

Rosalie Christiane Nga Nkouma Tsanga

Journal of Business and Management Sciences. 2018, 6(1), 6-11
DOI: 10.12691/JBMS-6-1-2

Original Research

What about Acceptability of Mobile Money in Sub-Saharan Africa? The Case of Cameroon

Rosalie Christiane Nga Nkouma Tsanga^1,

¹Faculty of Economics & Management Sciences, University of Maroua, Cameroon

Pub. Date: January 05, 2018

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Cite this paper

Rosalie Christiane Nga Nkouma Tsanga. What about Acceptability of Mobile Money in Sub-Saharan Africa? The Case of Cameroon. Journal of Business and Management Sciences. 2018; 6(1):6-11. doi: 10.12691/JBMS-6-1-2

Abstract

The purpose of this article is to identify the factors determining the satisfaction of the users of Mobile money. To do this, we used the triangular approach to collect as much information as possible and to improve the reliability and validity of our results. Thus, we conducted thirty semi-structured interviews and two hundred and thirty questionnaires. The results reveal the positive and statistically significant impact of speed, cost, mobiquity, perceived usefulness, safety and social influence, as well as the negative impact of interoperability, network quality and age.

Keywords

mobile money, satisfaction, consumer behavior

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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