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Journal of Business and Management Sciences. 2020, 8(3), 77-84
DOI: 10.12691/JBMS-8-3-1
Original Research

Innovative Activities of a Logistics Company in the Global Value Chain

Cheng Mei Tung1, , Shih-Kuan Chiu1 and Wen-Hsiang Yu2

1Department of International Business, Feng Chia University, Taichung, Taiwan

2PhD. Program of Business, College of Business, Feng Chia University, Taichung, Taiwan

Pub. Date: June 19, 2020
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Cite this paper

Cheng Mei Tung, Shih-Kuan Chiu and Wen-Hsiang Yu. Innovative Activities of a Logistics Company in the Global Value Chain. Journal of Business and Management Sciences. 2020; 8(3):77-84. doi: 10.12691/JBMS-8-3-1

Abstract

Business model innovation brings new value and revenue to enterprises. For industries with competitive advantages, strengthening the value chain is an important matter. This study explores the workings of the logistics service providers in the bicycle industry in Taiwan who provide an innovative and integrated value chain to customers with new value propositions to create a win-win situation. The study found that logistics company understand the needs and problems of customers. They integrate upstream and downstream customers in the value chain and provide processing services for bicycle manufacturers. The logistics company play an extended machining service provider of upstream suppliers. The innovative business model shortens the lead time of key components from suppliers to bicycle manufacturers. Innovation has changed the old value chain model and has improved the service capabilities of the logistics company.

Keywords

innovation, value proposition, global value chain, logistics company

Copyright

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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