Volume 11, Issue 1

Research on the Relationship between Service Quality and Customer Loyalty for Fresh Food E-commerce in the Background of New Retail
Original Research
In the context of new retailing, fresh food e-commerce is increasingly blending with online and offline channels. Given the perishable and time-sensitive nature of these products, service quality has emerged as a key factor for competitive advantage and long-term growth. Using the SOR and PPM models, this study builds a relationship model between service quality and customer loyalty in fresh food e-commerce. Drawing on 516 valid questionnaires and structural equation modeling, the analysis offers recommendations for retailers to enhance service quality, user engagement, and competitiveness.
Journal of Business and Management Sciences. 2023, 11(1), 83-89. DOI: 10.12691/jbms-11-1-6
Pub. Date: March 02, 2023
1025 Views11 Downloads
Digital Transformation Impact on Agility and Strategic Risk Management
Original Research
Purpose Egypt embarked ambitious strategic plans a few years ago to cope with the emerging new technologies and innovation. Therefore, the organizations operating privet sector working in Egypt is setting the Digital Transformation as a priority goal. Therefore, the main purpose of this study to examine the impact of digital transformation on the organizational Agility and the Strategic Risk Management. Objective: The aim of the study is to find out the impact and the relationships between the digital transformation, organizational agility and strategic risk management in the Egyptian SME working in the privet sector, in additional to investigating the role played by the Agility in the relationship between the digital transformation and the strategic risk management. Hypotheses: Based on empirical literature, the assessment of the variables in the is study were depending on several perspectives. For Digital Transformation the main capabilities used in evaluating the digital readiness of the organization were (strategic, leadership, market, operational, people expertise, cultural, governance and technology). For Agility the items used for agility measuring were (competency, flexibility, quickness, responsiveness). The Strategic Risk management were examined by (culture, process, experience, application, partnership). the study is examining a proposed model of a moderating role of Agility in the relationship between the Digital transformation and the strategic risk management. Design/Methodology: The study proposes a research model built on the basis of extensive research and a fully constructive literature review that simulates the variables and the relationships between all these variables. Based on this model, a research hypothesis is established, which is further explored through a survey considering primary data and analysis. The target audience is mainly the SME working in Egypt. Middle and upper management are the main target group of this study as they are involved in studying the subject. Findings: Based on the data collected and the analysis used by SPSS, and Smart PLS to analyze the data and test the hypotheses, the results were consistent with all of the hypotheses. And the results of data analysis showed that the Digital Transformation significantly influence the Agility and strategic risk management. Moreover, the Organization Agility is having a mediating Role between Digital Transformation and Strategic Risk management.
Journal of Business and Management Sciences. 2023, 11(1), 63-82. DOI: 10.12691/jbms-11-1-5
Pub. Date: February 09, 2023
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Effect of Digital Marketing on Consumer Buying Behaviour in the Modern Trade Sector in Egypt
Original Research
This research paper examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Social media Marketing) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market in the modern trade sector. The author in the research paper researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian market. 275 questionnaires were distributed, and 275 available samples were collected, resulted in a response rate of 100% to all those who chose to participate. Findings indicate that all E-mail Marketing, Mobile Marketing and Social Media Marketing have positive effect on the consumer buying decision process in the Egyptian market in the modern trade sector and that between the independent variables; Mobile marketing has greater impact on consumer buying decision process, then E-mail marketing and Social media marketing respectively.
Journal of Business and Management Sciences. 2023, 11(1), 46-62. DOI: 10.12691/jbms-11-1-4
Pub. Date: January 15, 2023
3007 Views8 Downloads
Online Impulsive Buying Behavior: The Mediating Effect of Browsing on Egyptian Consumers
Original Research
This paper aims to investigate the joint effects of three types of external stimuli (social networking, marketing, and website cues) on consumers' browsing type and online impulsive buying behavior in the Egyptian retailing industry. As will be mentioned in detail, it is observed that the scant preceding research on online impulse purchases emphasizes the critical function of social influence in Egypt. The proposed objectives were achieved using a quantitative research approach using an online questionnaire. The study's 384 sample cases included18-40-year-old old Egyptian online buyers living in Cairo. That was calculated utilizing formulas covered in chapters one and three (Population and sampling). Shoppers who exhibit utilitarian browsing have a bigger impact on the temptation to make impulsive purchases. Recommender agents, sales promotions, and customer reviews positively impact consumers' browsing types, which ultimately influence their impulse buying behavior. According to this study's findings, consumers are greatly influenced by recommendation agents while browsing, whether it’s utilitarian or hedonic browsing value, more than other independent variables. Comparing the two types of browsing, recommendation place a greater emphasis on the hedonic value of browsing. Consumers who consider customer reviews place a greater emphasis on hedonic browsing, while those with sales promotions place a greater emphasis on utilitarian value.
Journal of Business and Management Sciences. 2023, 11(1), 34-45. DOI: 10.12691/jbms-11-1-3
Pub. Date: January 12, 2023
1724 Views10 Downloads
The Impact of Emotional Intelligence on Organization Citizenship Behavior: An Applied Research on Investment Petroleum organizations in Egypt
Original Research
Purpose: As social skills become the focus of the organizations for ensuring its stability and adaptability with fast changes that incur in the business environment. Thus, the purpose of this study is investigating the relationship between emotional intelligence and organization citizenship behavior. Aim and objective: The aim of this study is to determine the relation between emotional intelligence in two companies in investment petroleum companies in Egypt and to identify which of emotional intelligence dimensions change and affect organization citizenship behavior dimensions. Research Methodology: sample size of this paper are 379 from two companies operating in petroleum sector in Egypt. Main results: Firstly, the study found that four dimensions of emotional intelligence correlated with OCB. Secondly, the paper found that SEA and UOE predict OCBO changes. Thirdly, the study found that only SEA, OEA and UOE of EI predict changes on OCBI. Recommendation: yardstick of the organizations under petroleum sector should change. They should acquire employees who are emotional intelligent to predict increase in voluntary behavior. Moreover, emotional intelligence is crucial in this sector due to its project nature, uncertainties and sensitivity to external environment. Moreover, excessive training programs should be provided to employees to ensure effective performance and to anticipate the upcoming generation’s different interests. Limitations and Future work, researchers should consider other types of the organizations fall under this sector as this study only focuses on one of the companies in petroleum companies that fall under the category of investment companies.
Journal of Business and Management Sciences. 2023, 11(1), 22-33. DOI: 10.12691/jbms-11-1-2
Pub. Date: January 12, 2023
1103 Views2 Downloads
Determinants of Intention to Use online Training Based on the TAM Model in Telecom Egypt Company
Original Research
This research purpose is to examine the impact of using IT based training over the employees’ performance in Telecom Egypt company. The researcher aims at applying the most empirical model (TAM), and discussing the main antecedents that affect the employees’ behavior through IT based training, namely perceived usefulness, perceived ease of use, attitudes toward usage and intention to use. This model has been supported, that the researcher evidenced the ability of TAM to be a successful framework to better predict the employees’ perceptions to accept and use IT based training. The results of 383 questionnaires were analyzed in quantitative form and then presented using an “interpretive-descriptive” method for analyzing qualitative data. The respondents found the IT based training perceived usefulness was the most significant and influential determinant of perceiving and using IT based training ,Instructor characteristics have a significant effect on the perceived usefulness, Computer self-efficacy has a significant effect on the perceived usefulness, Computer self-efficacy has a significant effect on the perceived ease of use, Course design has a significant effect on the perceived ease of use, perceived ease of use has a significant effect on the perceived usefulness, Perceived usefulness has a significant effect on the intention to use e-training, Perceived ease of use has a significant effect on the intention to use e-training. Finally, recommendations were made to maximize the quality and availability of Telecom Egypt services.
Journal of Business and Management Sciences. 2023, 11(1), 1-21. DOI: 10.12691/jbms-11-1-1
Pub. Date: December 27, 2022
1230 Views3 Downloads