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Volume 12, Issue 1

Dose Online Brand Community Help Brands Increase Loyalty? -The Impact of Customer Citizenship Experience
Original Research
Since 2020, the rapid spread of the COVID-19 virus, border closures, and flight cancellations have directly or indirectly affected people’s decisions and altered their travel plans. The current post-COVID-19 pandemic has changed people’s daily lives, and it has also dramatically changed their travel habits and the tourism retailing industry. For this reason, new technologies are significantly altering the retail experiences of customers in an attempt to solve all of the difficulties associated with the pandemic. For example, customers today are accustomed to book hotel rooms and flight tickets online, are willing to use self-check-in systems, and also accept a variety of contactless services. This study utilized a PLS techniques to investigate how customer loyalty is affected by the characteristics of an online brand community-in this study, the travel community, and to gain further insight into the mediating effect of the customer citizenship experience. The results show that online brand community is the antecedents of customer citizenship behavior and customer loyalty. The findings additionally suggest that the service quality offered by the online brand community has a direct impact on customer loyalty. Furthermore, it influences customer loyalty by acting as a mediator through the customer citizenship experience. Furthermore, the relationship quality of the online brand community has a direct influence on customer loyalty through the mediating role of customer citizenship experience. However, it does not directly affect customer loyalty on its own.
Journal of Business and Management Sciences. 2024, 12(1), 60-66. DOI: 10.12691/jbms-12-1-6
Pub. Date: March 07, 2024
Effect of Deployment of Strategic Leadership on Organizational Performance: A Case Study of Selected Dairy Processing Firms in Nairobi City County, Kenya
Original Research
The serious issue in the Kenyan dairy processing firms is poor strategic leadership in the midst of the fierce competition as organizations compete to achieve competitive advantage and market reach at through enhance performance. The general objective of the study was to investigate the influence of strategic leadership on the performance of dairy processing firms in Nairobi City County, Kenya. The specific objectives included determining the effect of organizational core competences, organizational culture, organizational processes and networking on the performance of dairy processing firms in Nairobi City County, Kenya. This study was anchored on dynamic capability theory, goal setting theory and resource-based view theory. The study adopted a descriptive research design. The respondents for the study were 350 staff members. The study used a semi - structured questionnaire as the data collection instrument. Primary data was analysed using statistical package for social sciences based on the questionnaires. From the study findings, it established that core competences has a significant and direct relationship with core competences and performance of dairy processing firms. The study established that there is a direct relationship between organization culture and performance of dairy processing firms. The study findings indicated that there is significant relationship between organizational process and performance of dairy processing firms and lastly, majority of the respondents agreed that networking impacts performance of dairy processing firms. The management of the dairy processing firms should include core competencies in its strategic plans to ensure continued high performance. Organizational culture should be enhanced since it enhances performance and the dairy processing firms must encourage a culture in which employees are allowed to understand how the organization operates. The organizational process must be carefully worked out and applied process in the entire organizations. This process involves determining what work is needed to accomplish the goal and assigning those tasks to individuals. This should result in a work environment where all team members are aware of their responsibilities. The dairy processing firms should focus on ways of maximizing the utilization of relational trust by cultivating trust amongst staff and interactions in open forums, and encouraging information sharing amongst their networks in order to boost performance. In addition, these dairy processing firms should create strategic networks and partnerships that are unique and inimitable by other organizations to enable them acquire innovations, resources, skills and competencies, thus improving performance. There is need to focus on a different geographical area to establish whether the results will be similar to the findings of the current study. The study should also cover different variables not used in the current study such as strategic thinking, competitive advantage and organizational resources.
Journal of Business and Management Sciences. 2024, 12(1), 46-59. DOI: 10.12691/jbms-12-1-5
Pub. Date: February 28, 2024
The Impact of Psychological Capital on Employee Performance with Mediation Relationship of Talent Management in the Fin-Tech Companies in Egypt
Original Research
Egyptian Fin-Tech companies are enhancing their Psychological Capital to maintain a competitive edge and ensure stability. Retaining skilled employees is crucial for organizational stability. However, the limited availability of proficient experts in the Fin-Tech sector presents a significant barrier. Employees with a thorough understanding of their Psychological Capital and effective management skills can positively impact their performance, ensuring a competitive edge in the industry. Research Objective and Aim: This study aims to investigate the relationship between Psychological Capital and Employees' Performance in Egyptian Fin-Tech companies, taking into account the mediating influence of Talent Management due to its importance. Research Methodology: The study embraces the positivist philosophy and employs a deductive technique. Employing a quantitative research approach with a survey methodology, the study focused on a sample of 384 individuals employed in Egyptian Fin-Tech companies. Results: A clear and discernible positive connection and impact of Psychological Capital on Employee Performance, Psychological Capital on Talent Management, and Talent Management on Employee Performance can be observed. Psychological Capital eventually improves Employee Performance through Talent Management. Recommendations: A study in Egypt found that high Psychological Capital in Fin-Tech companies leads to increased job satisfaction and performance. This suggests the importance of developing an adaptive workforce, involving managers and talent management specialists in effective communication and recruitment. The study also underscores the need for fostering a positive corporate culture, enhancing employees' time management skills, and addressing negative attitudes. Limitations and Future Work: The study's limitations encompass administrative obstacles and a restricted target population. Subsequent studies should broaden their scope beyond Fin-Tech and encompass additional industries, including banking, healthcare, and tourism, to gain a more comprehensive understanding of how Psychological Capital affects Employee Performance and talent management.
Journal of Business and Management Sciences. 2024, 12(1), 30-45. DOI: 10.12691/jbms-12-1-4
Pub. Date: January 22, 2024
Top Management Team Characteristics and Performance of Energie Centrafricaine (Enerca) in Central African Republic
Original Research
Today's business environment is dynamic and increasingly competitive. Greater efficiency is needed to compete effectively in the face of increasing competition. Businesses need to be more adaptable if they want to handle change well. Based on this, the goal of the current study was to determine how the top management team's characteristics affect Energie Centrafricaine's performance in Central African Republic. Specifically, the study sought to determine the effect of demographic characteristics, psychological characteristics, behavioural characteristics and cognitive characteristics of top management team on performance of Energie Centrafricaine in Central African Republic. The study was anchored on upper echelon theory which was supported by contingency theory and resources-based view theory. This study used a descriptive research design. The target population of the top Management of Energie Centrafricaine (ENERCA) was 41. The study used a census technique to collect data. Questionnaires were used to gather primary data. The study used both descriptive and inferential statistics to analyze the data. The study findings indicated that influence of psychological characteristics (β=0.387, p-value= 0.032) and behavioural characteristics (β=0.405, p-value= 0.028) on performance of Energie Centrafricaine were significant. On the other hand, influence of demographic characteristics (β=-0.055, p-value= 0.711) and cognitive characteristics (β=0.022, p-value= 0.895) on performance of Energie Centrafricaine in Central African Republic were found to be insignificant. The study recommended that organizations should improve the psychological characteristics of their TMTs by selecting members with high levels of motivation, a strong work ethic, and a positive attitude. On behavioral characteristics, the study recommended that management of organizations should improve the behavioral characteristics of their TMTs by selecting members with good communication and conflict-resolution skills. This be done through competitive selection to enable effective management of Energie Centrafricaine in Central African Republic.
Journal of Business and Management Sciences. 2024, 12(1), 22-29. DOI: 10.12691/jbms-12-1-3
Pub. Date: January 19, 2024
Understanding Organizational Capabilities as an Antecedent of Performance of Gigantic Property Management Company Limited in Kenya
Original Research
Gigantic Property Management Company Limited continues to encounter obstacles such as unfavorable interest rates, security concerns, and increasing population increase. As more people are added to the world, more homes are needed to accommodate growing families and individuals looking for their own spaces. The goal of this research was to examine the role that organizational competencies have in determining success in the real estate industry in Kenya's Wajir County. The primary goal of the research is to examine how different business approaches, such as advertising, product development, human resources, and information technology, affect the bottom lines of real estate companies. In a study with 45 participants, questionnaires were the primary means of information gathering. The information was analyzed quantitatively. The study found that marketing, product design, human resources, and technology adoption significantly influence organizational performance. The study concludes that effective marketing is one of the most important keys to a successful business and with a proper marketing strategy, customers will be aware of a business or its location, products, or services. Product design is an important factor in determining the success of an organizational because it sets the characteristics, features, and performance of the products and service to the clients. Having a well motivated workforce the organization is assured of meeting the set deadlines, make sales and build the organizational image through positive customer interactions. Technology streamlines communication both internally and externally. It enhances an organization’s competitive advantage in the marketplace, by facilitating strategic thinking and knowledge transfer. The study recommends that the management of Gigantic Property Management Company should put adequate efforts and resources to market research in order to tap into a set of processes needed to discover information about customer needs and broad market information, and design marketing programs to meet and exceed these needs. The organization should discover insights that drive innovation, design a user-centered product and launch a successful product as this will enable them increase sales of their products or services, improve market position and boost customer loyalty. The organization should understand the key benefits of employee performance so that they can develop consistent and objective methods for evaluating employees. The organization should embrace information technology tools and services so as to have competitive edge and improve service delivery to customers, have more self-service enabled services, automate all critical processes to achieve higher efficiency, reliability and control in the organization.
Journal of Business and Management Sciences. 2024, 12(1), 13-22. DOI: 10.12691/jbms-12-1-2
Pub. Date: January 12, 2024
The Impact of Omni-Channel Integration on Generation Z Purchase Intentions Towards FMCG Retailers: An Empirical Study on Egyptian FMCG Consumers
Original Research
The purpose of this study was to examine the impact of omni-channel integration on Generation Z purchase intentions towards FMCG retailers in Egypt. A self-administered questionnaire and quantitative methodological approach were used to collect data from the selected sample. The study results revealed that omni-channel integration has an impact on generation Z FMCG retail purchase intentions. This showcases the integral role and importance of incorporating both an omni-channel approach in generating favorable retail purchase intentions. This study contributes to existing body of knowledge of the retail industry as well as winning in the Gen Z era. The results shall provide FMCG retailers with an actionable framework that shall help them grow their businesses in the dynamic Generation Z era. This study used a cross sectional research design and was implemented to examine the impact of omni-channel integration on Generation Z purchase intentions towards FMCG retailers in Egypt. Results came out supporting the main proposed hypothesis. Future researchers could employ a longitudinal method to investigate any possibility for variations in the results. Qualitative studies could equally be used to supplement the quantitative findings. Lastly, this study focused on FMCGs only. It is recommended that future research focus on other business sectors and investigate specific categories in more detail.
Journal of Business and Management Sciences. 2024, 12(1), 1-12. DOI: 10.12691/jbms-12-1-1
Pub. Date: January 08, 2024