Journal of Business and Management Sciences

This article examines whether some advertisements may abuse children to make more money and reach broad target or not. This type of topic always is attractive in terms of media and psychologists and hence we just analyze one example advertisement, which is “Koton”, and by doing so, we see that it applies wrong strategies because of misleading children. With the help of this advertisement, we conclude that there is a huge relationship between advertisers and audiences in terms of marketing communications.

Journal of Business and Management Sciences. 2015, 3(3), 96-100. DOI: 10.12691/jbms-3-3-3
Pub. Date: July 10, 2015

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Analysis of Effectiveness of Executive Trainees’ Training Programme with a Special Reference to Non-academic Parameters

by Neeraj Kumari

Original Research

The aim of the study is to analyze the efficiency of Training programme with a special reference to non-academic parameters and to find out if there is any improvement required to make the training programme more effective. The study has used descriptive research design. The sample size was 127. A survey was carried out to obtain feedback of the trainees and assess the training delivery on non-academic aspect. The findings show that the trainees were satisfied to a large extent with the training programme. To conclude, trainees should be asked to provide continuous feedback regarding the study material, faculty, food, facilities and infrastructure like library and computer labs.

Journal of Business and Management Sciences. 2015, 3(3), 92-95. DOI: 10.12691/jbms-3-3-2
Pub. Date: July 06, 2015

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Modeling Service Ecosystems Innovation

by Kazuhiko Goda and Kyoichi Kijima

Original Research

A service ecosystem refers to such a complex service system that is relatively self-contained, self-adjusting systems of resource-integrating actors connected by shared institutional logics and mutual value creation through service exchange with emphasis on dynamic features like adaptation, viability and sustainability. In this paper focusing on innovation we first analyze service ecosystems in systems perspective by adopting Panarchy and Transition Management Theory in particular. Panarchy is a framework for analyzing ecosystem developed to account for the dual characteristics of all complex systems, i.e., stability and change. Transition Management Theory is a well-known framework for arguing governance of social systems for sustainability. Second, based on the arguments, we propose Hierarchical Model of Service Ecosystems Innovation, which describes dynamic behavior of service ecosystems innovation in such a comprehensive way that some important key concepts in service innovation research are positioned in it. Finally, we illustrate validity of the model by applying it to a case of service ecosystems innovation of portable audio players.

Journal of Business and Management Sciences. 2015, 3(3), 85-91. DOI: 10.12691/jbms-3-3-1
Pub. Date: July 05, 2015

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