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Volume 4, Issue 5

Development Model of Traditional Local Product Based Marketing Innovation Driven for Entering Market Centre
Original Research
Marketing model to test the effect of variable marketing strategy (SP), the development of human resources (HR), operational management (MO), the innovation driven (ID), affecting the market center (MC). Assessing the effectiveness of the variable, the variable marketing strategies respondents of this research mostly has a range of local market than the international market. This causes the average standard variable rate of effectiveness of marketing becomes low, amounting to 69.54 % of the innovation driven. Variable human resource development throughout the indicator has a value below 70 % effectiveness. SMEs choose the appropriate training conditions in the field. Awareness to improve the quality of human resources is still low. Values are very ineffective contained in the indicator “international standards”. This led to further decline in the effectiveness of human resource development variable that is equal to 52.6 % of the innovation driven. Variable operational management is not very effective value contained in the indicator “international standards “as the variable marketing strategy and human resource development. This causes the average level of the variable effectiveness of operational management becomes low, amounting to 59.65 % of the innovation driven. Variable innovation driven all indicators have high effectiveness value (over 70 %). This led innovation driven high level of effectiveness, ie 83.6 % of the market center. Respondents in this study can be considered to have driven innovation to market centers to be more effective, which amounted to 78.4 %. Based on these discussions, the variable has a much lower level of effectiveness due to “international standards" where many SMEs in this study had a range of local rather than international markets. With a range of local markets, international standards have not been much needed on SMEs in this study.
Journal of Business and Management Sciences. 2016, 4(5), 125-131. DOI: 10.12691/jbms-4-5-3
Pub. Date: December 08, 2016
12090 Views2196 Downloads
Reconnaissance of University Student Sentiments towards the MIS Services
Original Research
A pragmatic understanding of a student campus life relative to the services given by the university where the Management Information Systems play a vital part in keeping all offices going during the enrollment period. Sentiments of the 173 First Year BSIT Students were carefully analyzed through text mining employing the phenomenological design in order to understand their lived experiences transacting the office. Sentiment analysis was employed using different tools such as r-programming for generating a word cloud, word association, word frequencies, word frequency graph, word tree, and phrase net. The views of the respondents revealed a negative impressions and experiences when transacting the office, which confirms the Service Gap Model theory applied in the research. These were the lack of personnels and windows to transact due to slow processing resulting to a long queue of students during the enrollment period. As a result, service is a factor to a successful management in the corporate world whether in the government institutions or business industrial institutions. Eventually, these imply the need to deliver a more systematic and easy transaction in the agency.
Journal of Business and Management Sciences. 2016, 4(5), 113-124. DOI: 10.12691/jbms-4-5-2
Pub. Date: November 14, 2016
26188 Views4277 Downloads
Exploring Consumer Behaviour towards Mobile Number Portability (MNP) in Ghana: Pursuing Sustainable MNP Adoption
Original Research
The mobile number portability (MNP) innovation in Ghana is expected to benefit consumers, industry players and the society as it is capable of inducing strong switching efficacy and increase competition among mobile network operators in Ghana. However, there is relatively little empirical research on consumer behaviour towards MNP adoption in the Ghana mobile telecom context. This paper attempts to fill this gap by examining consumer behaviour towards MNP in Ghana. Through a cross-sectional survey design involving 736 mobile subscribers from six telecoms in Ghana where MNP policy has recently been introduced, the results indicate that most respondents rated their perception of level of knowledge of MNP and usefulness of MNP low. Moreover, most respondents had unfavourable attitude towards MNP and perceived the porting time as unduly long and slow. Gender and age influenced consumer perception of MNP adoption. The implications of these findings to theory and practitioners have been discussed, limitation are noted and directions for future research are proposed. The paper advances our knowledge in consumer behaviour towards technological innovations in the mobile telecommunication industry in developing countries.
Journal of Business and Management Sciences. 2016, 4(5), 105-112. DOI: 10.12691/jbms-4-5-1
Pub. Date: November 14, 2016
15387 Views4133 Downloads1 Likes