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Volume 7, Issue 2

Corporate Social Responsibility and Human Rights – Role of the International Organisations to Regulate Business Corporations for Violating Human Rights: A Socio-Legal Study
Original Research
This article explores the social responsibility of business corporations and role of the international organisations to regulate business corporations for violating human rights. Business corporations are powerful vehicle for economic, social, and cultural enhancement; particularly in developing countries via job creation and diffusion of technology, scientific advances, and management skills. Business corporations are expected to respect the sovereign interest of the host State. The latter is in turn also duty bound to reciprocate by fulfilling what it has undertaken while contracting with the business corporations. This article briefly making an analysis of the definition of legal personality of business corporations. Further to that it also explains the importance of corporate social responsibility in the human rights context in this globalized market. It also contributes with socio-legal analysis on international regulations to control business corporations such as OECD initiatives, ILO tripartite declarations, UN Global compact shared values and principles including SRSGs draft ‘guiding principles’ for the implementation of the United Nations ‘protect, respect and remedy’ framework. Finally, concludes with few suggestions to improve litigation and framing of international legal settings for regulating ‘business corporations’ against abuse of human rights.
Journal of Business and Management Sciences. 2019, 7(2), 91-99. DOI: 10.12691/jbms-7-2-5
Pub. Date: June 13, 2019
6090 Views872 Downloads2 Likes
The Mediating Role of User Perception on the Relationship between Information Technology Integration and Performance of Selected Public Hospitals in Kenya
Original Research
Kenya’s health sector is faced by shortage of resources, inefficiencies and ineffectiveness that deters the achievement of residents' goals of excellent health, fairness, cost effectiveness, acceptance and sustainable development. Therefore, this study analyzed the mediating effect of User Perception on the relationship between Information Technology Integration and Performance of selected Public Hospitals in Kenya. The study was anchored on Technology Acceptance Model and Diffusion of Innovations Theory. The study was guided by the philosophy of positivism research. An explanatory and cross-sectional survey research design were utilized. The target population of the study included ninety-eight, public hospitals in Kenya which have integrated managed equipment services. Multi-stage sampling technique was used to select a sample size of 294 respondents. The study used primary data collected using self-administered semi-structured questionnaire. Descriptive statistics and multiple regression were used for data analysis. The study findings showed that user perception had a significant effect on the relationship between information technology integration and performance of public hospitals in Kenya. The study concluded that user perception mediated the relationship between information technology integration and performance. The study recommends that management of public hospitals should conduct awareness forums to enlighten users of the technologies and correct the misconceptions and wrong perceptions about technologies among the employees.
Journal of Business and Management Sciences. 2019, 7(2), 84-90. DOI: 10.12691/jbms-7-2-4
Pub. Date: July 19, 2019
8608 Views1560 Downloads
Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
Original Research
The advent of the Internet has presented several challenges as well as opportunities for marketers. Marketers have found more innovative methods of communicating effectively with their target market, and viral marketing is one of these methods. This study tries to explore interrelationships between viral marketing and purchase intention via customer-based brand equity. The empirical results reveal that viral marketing is made up of interesting, useful and informative subjects; message interaction; message reception; and offensive content, in which each had differing effects on customer-based brand equity and purchase intention. Additionally, we also find that the interaction with viral marketing messages is extremely important in order to positively influence either brand equity or purchase intentions, because mere message reception have detrimental effects on brand equity and purchase intention. Furthermore, by including brand equity as a mediator, the negative effect of message reception on consumer purchase intentions can be transformed into a positive effect.
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019
9891 Views1467 Downloads
Project Management Readiness: A Glimpse into the Troubled Rhetoric and the Expected Delivery of 2020 Priority Action Projects in Africa
Original Research
Several studies have documented that Africa’s infrastructure construction firms often do not meet defined project objectives regarding; time, budget and functionality. This has often caused; delays, abandonment or disillusionments on the side of investors. Several contributing factors to these failures have been identified. However, very little if at all, seems to have been done on the project management readiness of African construction firms. Accordingly, this paper sought to assess Africa’s construction industry readiness to deliver the priority action projects. Using literature review method, the study established that Africa has a huge technical skills gap which is the main reason for the dismal performance in construction projects’ delivery. A readiness training model was developed for policy planners and educational practitioners to help build Africa’s human capacity in infrastructure project management. The paper strongly recommends for the adoption of the model. And with that, the Africa’s construction stakeholders may gradually improve their project management readiness.
Journal of Business and Management Sciences. 2019, 7(2), 64-71. DOI: 10.12691/jbms-7-2-2
Pub. Date: June 21, 2019
6943 Views1567 Downloads
An Empirical Study on the Relationship between Interaction Number and Marketing Effect of Movie Microblog
Original Research
Nowadays microblog marketing has become a major marketing way for Chinese movies. On the basis of the AISAS theory model, a first-order autoregressive model between the interaction number and marketing effect of the movie’s official microblog is constructed. Research shows that during the movie microblog marketing activities, there is a certain initial marketing effect, and interacting with fans has a certain amplification effect on the marketing effect, but eventually the marketing effect naturally declines with time.
Journal of Business and Management Sciences. 2019, 7(2), 59-63. DOI: 10.12691/jbms-7-2-1
Pub. Date: June 12, 2019
7629 Views1210 Downloads2 Likes