Understanding Organizational Capabilities as an Antecedent of Performance of Gigantic Property Management Company Limited in Kenya

Ahmed Hassan Abikar^1, and Stephen Makau Muathe¹

¹School of Business, Economics and Tourism Kenyatta University

Cite this paper

Ahmed Hassan Abikar and Stephen Makau Muathe. Understanding Organizational Capabilities as an Antecedent of Performance of Gigantic Property Management Company Limited in Kenya. Journal of Business and Management Sciences. 2024; 12(1):13-22. doi: 10.12691/JBMS-12-1-2

Abstract

Gigantic Property Management Company Limited continues to encounter obstacles such as unfavorable interest rates, security concerns, and increasing population increase. As more people are added to the world, more homes are needed to accommodate growing families and individuals looking for their own spaces. The goal of this research was to examine the role that organizational competencies have in determining success in the real estate industry in Kenya's Wajir County. The primary goal of the research is to examine how different business approaches, such as advertising, product development, human resources, and information technology, affect the bottom lines of real estate companies. In a study with 45 participants, questionnaires were the primary means of information gathering. The information was analyzed quantitatively. The study found that marketing, product design, human resources, and technology adoption significantly influence organizational performance. The study concludes that effective marketing is one of the most important keys to a successful business and with a proper marketing strategy, customers will be aware of a business or its location, products, or services. Product design is an important factor in determining the success of an organizational because it sets the characteristics, features, and performance of the products and service to the clients. Having a well motivated workforce the organization is assured of meeting the set deadlines, make sales and build the organizational image through positive customer interactions. Technology streamlines communication both internally and externally. It enhances an organization’s competitive advantage in the marketplace, by facilitating strategic thinking and knowledge transfer. The study recommends that the management of Gigantic Property Management Company should put adequate efforts and resources to market research in order to tap into a set of processes needed to discover information about customer needs and broad market information, and design marketing programs to meet and exceed these needs. The organization should discover insights that drive innovation, design a user-centered product and launch a successful product as this will enable them increase sales of their products or services, improve market position and boost customer loyalty. The organization should understand the key benefits of employee performance so that they can develop consistent and objective methods for evaluating employees. The organization should embrace information technology tools and services so as to have competitive edge and improve service delivery to customers, have more self-service enabled services, automate all critical processes to achieve higher efficiency, reliability and control in the organization.

Keywords

Organizational Capability, marketing, product design, human resource, technology adoption, performance

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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