Journal of Business and Management Sciences. 2014, 2(1), 21-25
DOI: 10.12691/JBMS-2-1-3
Case Report

Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir

Fayaz Ahmad Nika1 and Shakeel Ahmad Sofi2,

1Department of Management Studies Central University of Kashmir Sonwar Srinagar

2Research Scholar Department of Management Studies Central University Of Kashmir

Pub. Date: March 23, 2014

Cite this paper

Fayaz Ahmad Nika and Shakeel Ahmad Sofi. Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir. Journal of Business and Management Sciences. 2014; 2(1):21-25. doi: 10.12691/JBMS-2-1-3


The life is changing ever so fast and people are connected to each other in a much different way .Social Websites are also helping people remain connected with their near and dear ones. There are number of social websites including the famous, Twitter, Whatsap, Wechat etc. It may be helping people a lot but there are whooping drawbacks and serious issues as well .As mentioned above there are number of such social websites but this study is limited to only Facebook and its objective is to analyze how people perceive Facebook as Social Netework and what is its impact on consumer .The population for the study has been the students of Zainakote campus Central University of Kashmir. The study has shown that people mostly use facebook for flirting purpose or to enjoy with their close friends.


facebook, messages, advertising, intensions, need and perceptions


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