Business Design Arises

Anderson Penha^1,

¹Business Designer, Symnetics, São Paulo, Brasil

Cite this paper

Anderson Penha. Business Design Arises. Journal of Business and Management Sciences. 2014; 2(5):103-104. doi: 10.12691/JBMS-2-5-2

Abstract

This article highlights the importance for business to create value for itself and for society. In this process, businesspersons should give room for creative and intuitive thinking to help building value by integrating design thinking onboard. Its application to business has allowed designers to build new business models or to revolutionize new forms of doing business. By opening their minds, businesspersons can work in collaboration with the designers and co-create value for their companies and for society.

Keywords

business, design, business design, design thinking

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References

[1]	The Design of Business: Why Design Thinking Is the Next Competitive Advantage; Roger L. Martin, Harvard Business Press Books, 2009. Printed in Boston.
[2]	Change by design: How design thinking transforms organizations and inspires innovation. Tim Brown, Harper Collins Publishers, 2009. Printed in New York.
[3]	Competitive Strategy: Techniques for analyzing industries and competition. Michael Porter, The Free Press, 1980. Printed in New York.
[4]	The Designful Company: How to Build a Culture of Nonstop Innovation. Marty Neumeier, New Riders, 2009. Printed in California.